The 1% Rule
The 80/20 rule is well known and applies to many areas. I've only just now learned of the 1% rule, though, in an article on Guardian Unlimited.
The point is simple: in the world of user-generated content only 1% create. The other 99% benefit from the creations of the lead users passively.
In a post yesterday I mentioned the recent interview with Phil Harrison discussing Sony's participatory culture ambitions. I get the feeling that there are some very smart people around the world with ambitions to take consumer-generated content into the mass market and turn the 1% rule into the 80/20 -- 20% of the userbase for a product creating 80% of the content.
The point is simple: in the world of user-generated content only 1% create. The other 99% benefit from the creations of the lead users passively.
In a post yesterday I mentioned the recent interview with Phil Harrison discussing Sony's participatory culture ambitions. I get the feeling that there are some very smart people around the world with ambitions to take consumer-generated content into the mass market and turn the 1% rule into the 80/20 -- 20% of the userbase for a product creating 80% of the content.
posted by Ben Mattes at 12:07 PM
2 Comments:
Actually, a friend of mine is pursueing development of a tool and platform along the same lines, focusing initially on 2d webgames. The key is meta-content, if people can mash their avatar from the RPG into the Racing Game and cast haste on their car, you've got an automatic exponentiation of both content and audience solidarity.
Patrick,
That sounds like a cool idea indeed. I'd love to see it when the project is ready for public consumption.
-Ben
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